In just 2 weeks, we managed to get 1 million fans on Facebook page, by which we revealed that this is the new network by Vodafone and we changed the fan page name to IN by Vodafone.
Moreover, we achieved an engagement rate of 9%
Number 1 growing Facebook brand page targeting youth in Egypt
The campaign got featured in lots of online forums and magazines very positively
Created a community fan page with the name (IN Egypt) and created a buzz around the tag line (اتقل هتعرف) and we used underground musical bands to push the talking about by an invitational video where they ask their fans and lovers to like IN Egypt fan page.